Mapier Brand Identity Location-based social platform

How do you visualize "local life discovery" without falling into map/pin clichés?

After multiple iterations—from tech-forward abstractions to warmer social aesthetics—the breakthrough came from reframing the question. Instead of "what symbol represents Mapier," we asked "what represents our users?"

The solution: a collage of art historical figures (Van Gogh, Magritte's Son of Man, Hermes) that young professionals instantly recognize. The sticker aesthetic previews the app's layering feature. The vintage map recedes behind the figures—because the map is the canvas, but people's content is what matters.

And Hermes? God of roads and travelers. A quiet nod to connecting people through place.